De merkbeleving van de consument heeft een grote impact op het koopgedrag. Omni-channel legt de nadruk op een coherente merkbeleving over de verschillende marketingkanalen waarlangs de consument wordt aangesproken. Het aanbieden van een e-commerce website zodat de consument gemakkelijk via de computer over het internet het productgamma kan bekijken en bestellen is meestal de eerste … Lees meer
How the Heartbleed bug impacts you and what you should do to minimize your exposure. Our security expert Tom Palmaers explained on local TV station TV Limburg. What is OpenSSL Heartbleed? SSL is a communication protocol used to secure data transfers between a user and a website. You can spot the use of SSL whenever … Lees meer
Cegeka hosted a meetup of the Belgian Cocoaheads. They discussed the use of Reactive Cocoa (RAC) and Functional Reactive Programming (FRP).
Nathalie Nahai, the woman who invented the term web psychology, is a true pioneer in the digital world of today. During the Phare Conference, she talked about how to combine psychology with online communication.
How is the internet changing traditional media & what makes Buzzfeed so successful?
In the previous article we talked about the digital revolution and localisation. Today it’s up to Josh Grau, the Head of Brand Strategy for Twitter. He talked about how companies should be using Twitter. What ‘follows’ next, are some important items every company should know when using social media.
The Phare Conference 2014 in Ghent was a big hit. Pioneers from the digital world gave insight and ideas regarding the future of the internet. Cegeka was present as sponsor of the event. In this blog you can read what these experts talked about.
The role of the team is to decide on how to build the product, build the product, guard the quality and deliver a deployable product on every iteration.
The Agile Project Manager performs a lot of tasks which should not be necessary in an ideal agile world, but which are vital for teams in order to be able to work agile.
Since a few years, Oracle has been inviting its partners to Silicon Valley for a week-long “Innovation Tour”. I was able to visit Tesla Motors and the San Francisco TechShop. Have a look at some highlights I encountered during my trip.